THE CREATIVE PROCESS, WHETHER IT IS PURE ART OR APPLIED ART SUCH AS A CLOTHING COLLECTION, IS NOT ALWAYS LINEAR. IT IS OFTEN THE RESULT OF A COMPLEX STREAM OF CONSCIOUSNESS BETWEEN CREATIVITY AND ACHIEVEMENT. BENEDETTA BERTOLINI AND GIANANDREA SERGI, CREATORS OF MAISON LAPONTE, ADDRESSED THE NEW SS23 COLLECTION WITH THE AIM OF QUESTIONING CREATIVE PROCESSES AND PRE•EXISTING STRUCTURES TO FOCUS ON STRONGLY IDENTIFYING AND SIGNIFICANT CHARACTERS OF THE BRANO.
GUIDED BY THE RATIONALIZATION OF FOUR DIFFERENT GROUPS THAT LIVE ALONE OR THAT INTEGRATE WITH EACH OTHER, THE DESIGN STARTS FROM THE SILHOUETTES IN OVERLAPPING LAYERS, WHERE FEMININE AND MASCULINE ARE HIDDEN AND REVEAL THEMSELVES AS DIFFERENT LEVELS OF A COMPLEX AND MOVING IDENTITY. LAYERS REVEAL AND HIDE THE BODY IN A PERFECT BALANCE.